The other day; I attended the brunch Moe Shour organized for the lunch of his new collection “Eden Shades”. It was my very first visit to the boutique in Downtown Beirut and I have to say I was impressed with both the designer and his designs. The Moe Shour ss15 collection had the Spring smell already in it with plenty of pink and fluffy dreams.
Three things I particularly liked in Moe Shour‘s collection:
-The details, details, details! He does details so well.
-The colors, even though I am not a pink person.
-The fluffiness, pretty much out of a dream.
During the event, I got to interview the creative mind behind these masterpieces; and this is what he told me:
– You focus on volume, why?
Moe: I focus on the victorian style in general. It might be an influence from my childhood or everything I watch. It is not because it is royal, but because it gives a very feminine look to any lady.
– Your dresses are very statement; it doesn’t look like you design for the discreet person.
Moe: I design for the really feminine lady. Ladies with confidence inspire me, and I like it so much when a lady knows exactly which dress to pick from my collection.
– Do you pick your colors from the trending colors of the season or you form your own palette?
Moe: I actually make my own palette. For me, the collection starts with the color, not the style nor the designs. I pick my colors first then proceed. I picked the pink palette this time because it’s summery, fresh, young, lively and very feminine.
– Who is the very specific woman you address with your designs?
Moe: I address the confident woman; not necessarily one who wants to make a statement, but rather discreetly confident. I am into the details, and to me less is more. Yet, I try to cater to very personality, so I make the dress that needs confidence, the dress that’s fluffy and dreamy, the dress that makes a statement, the dress that’s a bit daring and the dress that conveys elegance and royalty.
– If you had one thing to change about the Lebanese woman’s fashion sense, what would it be?
Moe: Honestly, I’d love to see the Lebanese woman finding her identity. I tend to see Lebanese women copying pasting each other’s styles a lot. However this is not to say that we do not have unique fashionistas, because I have a lot of clients with very particular tastes so I cater to their personalities and make them off-collection made to measure dresses. And I love doing this, for I am not into carbon pasting a dress just to make a collection. I like people to identify my dresses as mine while knowing that they have been made taking the personality and particular taste of the lady as a priority.
I am leaving you now with the Moe Shour “Eden Shades” collection; and will leave you the judgment over which dress is the most gorgeous… I personally had hard time picking one!