Talking to Moe Shour

patricia issa

The other day; I attended the brunch Moe Shour organized for the lunch of his new collection “Eden Shades”. It was my very first visit to the boutique in Downtown Beirut and I have to say I was impressed with both the designer and his designs. The Moe Shour ss15 collection had the Spring smell already in it with plenty of pink and fluffy dreams.

Three things I particularly liked in Moe Shour‘s collection:
-The details, details, details! He does details so well.
-The colors, even though I am not a pink person.
-The fluffiness, pretty much out of a dream.

During the event, I got to interview the creative mind behind these masterpieces; and this is what he told me:

– You focus on volume, why?

Moe: I focus on the victorian style in general. It might be an influence from my childhood or everything I watch. It is not because it is royal, but because it gives a very feminine look to any lady.

– Your dresses are very statement; it doesn’t look like you design for the discreet person.

Moe: I design for the really feminine lady. Ladies with confidence inspire me, and I like it so much when a lady knows exactly which dress to pick from my collection.

– Do you pick your colors from the trending colors of the season or you form your own palette?

Moe: I actually make my own palette. For me, the collection starts with the color, not the style nor the designs. I pick my colors first then proceed. I picked the pink palette this time because it’s summery, fresh, young, lively and very feminine.

– Who is the very specific woman you address with your designs?

Moe: I address the confident woman; not necessarily one who wants to make a statement, but rather discreetly confident. I am into the details, and to me less is more. Yet, I try to cater to very personality, so I make the dress that needs confidence, the dress that’s fluffy and dreamy, the dress that makes a statement, the dress that’s a bit daring and the dress that conveys elegance and royalty.

– If you had one thing to change about the Lebanese woman’s fashion sense, what would it be?

Moe: Honestly, I’d love to see the Lebanese woman finding her identity. I tend to see Lebanese women copying pasting each other’s styles a lot. However this is not to say that we do not have unique fashionistas, because I have a lot of clients with very particular tastes so I cater to their personalities and make them off-collection made to measure dresses. And I love doing this, for I am not into carbon pasting a dress just to make a collection. I like people to identify my dresses as mine while knowing that they have been made taking the personality and particular taste of the lady as a priority.

I am leaving you now with the Moe Shour “Eden Shades” collection; and will leave you the judgment over which dress is the most gorgeous… I personally had hard time picking one!

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

fashion in lebanon

Glamorously Yours;
Patricia